All In To Vote
Clients: All In To Vote (Civic Nation), Ringling VOTES
Objective:
My goal was to create an animation that made people consider checking their nearest polling station while they were scrolling. This is a common fear among younger voters, so I wanted my call to action to encourage them to seek out information. I thought that was going to be most helpful and get the most interaction from viewers online.
Final Animation
The typography proved to be the most challenging aspect to solve. Ultimately, I decided to align the text animation with the 'pop' movement found throughout the rest of the piece. Once I made that decision, adjusting the timing and overall movement became much easier, and I was pleased with how the energy seamlessly flowed into the entire loop.
The Research
All In To Vote was established in 2016 to promote democratic engagement on college campuses. The organization partners with Higher Ed Insight, theorizing that the structure, support, and recognition provided by All In will lead to increased democratic participation and foster a more inclusive democracy in the United States.
They utilize Post-Election Surveys and the National Study of Learning, Voting, and Engagement (NSLVE) to support their efforts with accredited data and comparative analysis.
My Audience
New eligible voters, ages 18-25, may not prioritize voting and need some engagement.
Any potential recruiters or employers, as well as those interested in making connections for future freelance opportunities.
My Approach
Begin by designing with a focus on voters' most common anxieties:
The intimidation of physically going to the polls
Uncertainty about where to find their designated polling locations
I strategically chose to capitalize on specific worries that often plague young and first-time voters. By addressing these fears head-on, the intent is to drive meaningful engagement by incorporating calls to action within the animation. This approach draws upon the comprehensive voting plans offered by All In to Vote, ultimately guiding voters towards a more confident and informed participation in the democratic process.
Color and Font
I chose a fall-centric color palette to focus on the time of year, rather than use color associated with a political party. This also gives the animation better potential for reuse in the future.
Area Extended also provided better readbility to the piece, with the addition of feeling modern using sans-serif.