NBC Olympics Brisbane 2032

Branding Identity

Responsibilities: Design, Animation, and Conceptual Development

Branding the Olympics broadcast (on all major platforms) and designing for a range of applications required is one of the most challenging motion design projects one could tackle, developing a complete Olympics branding package for the assigned host city. Our assigned city was Brisbane, specifically for the planned 2032 competition.

I developed an on-air promotional segment as my test for if my style guide’s versatility, using athletes like Katie Ledecky to draw focus to swimming.

I was also tasked with creating a variety of images to support the branding and design system that would be utilized by the broadcast and streaming teams.

All videos, images, and assets were created using the Adobe Creative Suite.